How does an unconventional media brand dominate attention in an era defined by speed, personality, and nonstop content? Hear from Kayla Abercrombie and Matt Mynes of Barstool Sports as they share how their social team taps into cultural moments, cultivates creator driven storytelling, and builds communities around humor, authenticity, and conversation to shape the feeds […]

How do you turn scrolling into a career move? Join returning pros Dylan Peterkin and Paige Walker (Hershey) as they share how social listening opened doors, shaped their paths, and leveled up their resumes. Real talk, real tips—straight from two voices in the industry.

How do you make people want to visit before they book a ticket? The team behind the Georgia Aquarium's social media presence dives into how storytelling, strategy, and sea otters (yes, really) drive engagement and tourism. Come for the insights, stay for the splash.

What does it take to give a whole city a voice online? Hear from Beth Brotherton and Herlinda Zevallos, Director of Communication and Social Media Specialist for the City of Greenville, as they break down how to build trust, tell authentic local stories, and keep community vibes strong one post at a time.