Residential Marketing

Clemson Home offers student organizations and campus departments a variety of ways to share their messages and events directly with residential students across campus!

We have transitioned away from posting paper signage and posters in residential areas across campus, instead providing digital platforms that are more sustainable, more effective, and easier to utilize.

To get your content displayed in residential communities, simply submit it for approval by Clemson Home Marketing and Communications staff through our simple submission forms.

There are three great ways available to promote your content: Residential Digital Signage in prominent locations throughout housing locations, the Campus Life Channel, and our Community Communications App. Use these platforms to reach and engage the Clemson community more effectively!


Residential Digital Signage

Clemson Home’s residential digital signage is an excellent way for departments and student organizations to advertise and promote events directly to residential students. This digital signage is strategically placed in high-traffic areas such as lobbies, elevators, area desks, and the Douthit Hub, ensuring maximum visibility. Submissions can be tailored to reach all residential areas or targeted specifically to primarily first-year communities, bridge housing, or continuing student housing. By leveraging this platform, you can effectively engage with the residential student community and boost participation in your events.

If you would like to display content in areas other than residential housing, click here:


Campus Life Channel

The Campus Life Channel is a platform for students to promote their content and events. All registered student organizations and campus departments can request to upload their digital signage to this dedicated channel, ensuring broad visibility. Residential students have access to IPTV, allowing them to easily view the content displayed on the Campus Life Channel. By using this channel, you can effectively reach and engage the entire residential community, making it an ideal way to promote your events and messages.


Band App

The Band app is a versatile residential communications tool perfect for promoting your digital content. With two ways to share your message—through the Residential Life Calendar or direct posts—you can effectively reach your target audience. However, keep in mind that Band is selective with its content, and all postings require a request for approval. This ensures that only the most relevant and engaging information reaches the residential community. Use the Band app to elevate your event promotions and connect with students in a dynamic, interactive way.


Residential Communications Policies

Submission Policies

  • Only recognized student organizations and campus departments may submit digital signage for the residential communities.
  • The name and contact information of the organization/department sponsoring the program or event must be included on all messages.
  • All submissions using Clemson University branding must follow the University brand guidelines.
  • Two weeks is the maximum time that signage can be displayed

Acceptable subject matter and content

  • Upcoming Events
  • Promotions
  • Campus life information
  • Department updates
  • Current events
  • Safety/security

Required Content Standards

  • All graphics must adhere to ADA standards. 
  • Messages that are off-brand, infringe someone’s rights or violate the law, will not be displayed.
  • Simplify your message for quick understanding and ensure text is large enough for easy reading from a distance, adjusting font size as needed for clarity.
    • Use short headlines (10 words or fewer).
    • Keep secondary text brief (15 words or fewer).

Approved specs and supported file types:

  • All signage must use the dimensions 1920 x 1080.
  • .JPG, .JPEG 
  • .PNG/.TIFF 
  • .GIF, .PPT*/.PPTX*, .MP4 
  • Powerpoint transitions: MORPH, CUT, FADE, PUSH, WIPE, SPLIT, REVEAL, RANDOM BARS, SHAPE, UNCOVER, COVER, DISSOLVE, CHECKERBOARD, BLINDS, CLOCK, COMB 
  • .MP4, .M4V